Wednesday, December 23, 2009

L'Oreal Lash Boosting Technology

As a BzzAgent, I often get samples of new products to try (see previous post).  This time, I received a sample of L'Oreal's new mascara with built in lash boosting technology along with the concentrated Lash Boosting Serum.

Here are the facts: (taken from the BzzAgent Brochure)

L'Oreal Paris Concentrated Lash Boosting Serum
- Apply to bare lashes before bedtime for an intensive overnight conditioning boost.  Also apply underneath your mascara for all-day benefits.
- For best results, use daily with Double Extend Lash Boosting Mascara
- Suggested retail price $14.95

L'Oreal Paris Double Extend Lash Boosting Mascara
- Step 1: The Lash Boosting primer, an exclusive serum-infused basecoat, perfectly primes and extends lashes.
- Step 2: The Ultra-Lengthening Mascara Topcoat instantly lengthens lashes up to 80%.
- Available in Black and Blackest Black
- Suggested retail price $12.95

They are also available in a 24-hour Lash Boosting Power System:
- This starter kit contains both Concentrated Lash Boosting Serum and Double Extend Lash Boosting Mascara at a special value price
- Mascara is available in Black
- Suggested retail price $24.95

In addition:
- Ophthalmologist- and allergy-tested, and safe for sensitive eyes and contact lens wearers
- Available in the L'Oreal Paris cosmetics section in major retailers such as Walmart, Target, CVS and Walgreens beginning January 2010
- Visit the website to learn more

My Personal Thoughts thus far:

- I've always had short, straight lashes and am looking forward to seeing if this product will actually enhance them or simply fall flat.
- I've heard a lot about mascaras lately that have a basecoat which you apply underneath and then the mascara on top of that, in order to help boost the appearance of your lashes.
- I've also heard about the lash product that Brook Shields promotes called Latisse, which is the first eyelash growth treatment.  I'm skeptical of this product but what to make sure that this product is NOT like Latisse.

I will use the products for 4 weeks and let you know how it turns out.  I've taken some before photos of my lashes and will take some at the end of 4 weeks.  Stay tuned!


Waiting and Listening said...

Good luck (I hope that Julie is doing this and not Brian)!! I've heard mixed reviews on the double extend mascara. As far as Latisse goes, I find that product ridiculous... in what society does vanity run so deep that there is a medical NEED for longer lashes. Okay, my rant is done! Hope all is well with you guys!!

Melinda said...

lol. It's called cancer.... That's why they made it in the first place for chemo patients

Joecy Parker said...
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