Friday, January 22, 2010

BzzAgent L'Oreal Lash Boosting Campaign Follow-Up


Back in December, I posted this about a new campaign through BzzAgent. The task was to try the Lash Boosting Serum and Mascara for 4 weeks. The serum claims to help give lashes a conditioning boost and the mascara claims to prime and extend lashes up to 80%.

I applied the serum almost every night and every other day.  I wore the mascara 5 days a week.

Some things I noticed:

- Wearing the serum alone, my lashes didn't seem to have any noticeable change.
- When I would apply the serum, primer and mascara, my lashes looked clumpier and heavier, and not necessarily longer.  With all three products applied, my lashes bothered me by their weight, strangely enough. There was just a lot of product build-up rather than light product with lengthening properties.
- When I applied all three products, it was essential to let the serum dry for about 10 minutes before applying the primer and wait about 10 minutes before applying the mascara.  Being a novice at lash boosting products, it would have been nice to know this beforehand. Otherwise, the product simply slides off my lashes and doesn't coat like it should.
- I noticed that the mascara would flake off occasionally after rubbing my eyes. But for the most part, it seemed to hold up well through tearing up even though it's not marketed as "waterproof."

I tool before and after photos before and after the trial period.  You can judge for yourself if there was noticeable difference.

& After

Each of these photos were taken WITHOUT serum, primer and mascara to test the real effects of the products on my lashes.

Here is a photo of my lashes WITH the serum, primer and mascara on, just so you can see what it looked like.

In my opinion, when wearing the mascara, my lashes seemed longer with the products on but returned to pre-campaign length and consistency when the products came off.  My mom and sister were skeptical of trying the product.  They are both contact lens wearers and were worried about potential damage it might do to their eyes, even though I told them it was ophthalmologist tested. I also received several posts in response to my original post about this product from some who thought it was a vain attempt and potentially cancer causing.

In the end, this product got me into the habit of wearing mascara regularly, however, I can't say that I noticed very much difference in my natural lashes. Perhaps that was not the point, that when wearing the product, I would actually see the results. And when I did wear it, I did see a difference. But in the end, I'm not all that excited about putting a lot of unnatural product on my lashes on a regular basis, so close to my eyes to make them appear longer.  I don't think I would pay $24.95 retail for this product if I didn't know about it.


Sarah said...

I use a Vegan mascara when I do wear mascara, which isn't very often. You can get it at Whole Foods. It is kinda expensive though.

I keep meaning to bring you the product but then I think I want to try it. Lol.

I hope you are feeling better!